OUR STORY
FERRARA MEDIA WAS FOUNDED ON THE PRINCIPALS OF RADICAL, AUTHENTICITY
Ferrara Media was born out of a lightbulb moment when our founder, Toni Ferrara, realized that many of her styling clients—especially in fitness, fashion, and lifestyle—weren’t getting the representation they deserved. Bigger firms were treating them like just another name on a roster, but Toni knew talent needed attention, strategy, and that white-glove treatment to truly thrive.
With 20+ years of industry connections, built from her days as a Celebrity Fashion Stylist, Editor, and Brand Consultant, Toni had something the big firms didn’t—genuine relationships and trust. Brands have always trusted her. In 2017, when her styling clients and brands started asking her to represent them, she knew it was time to create something better.
That’s how Ferrara Media was born—a firm built on relationships, transparency, and integrity. These are the same pillars we uphold today in every brand partnership, talent deal, and media moment we create.
HELLO DARLING,
I´M TONI
FOUNDER OF FERRARA MEDIA.
LOUIS' MOM, LOVER OF LIFE. MASTER OF CONTENT. COMMUNITY BUILDER. RULE BREAKING FREE SPIRIT. HOPEFUL INFLUENCER. BIOHACKER, CHANGE MAKER. STORYTELLER.
Our Founder's Press
I DIDN´T ALWAYS HAVE MY LIFE & BUSINESS TOGETHER LIKE THIS
TELL ME YOUR STORY AND I´LL TELL YOU MINE
Toni Ferrara is a powerhouse in Public Relations, Brand & Influencer Strategy, and Creative Direction, with 20+ years of experience elevating luxury and lifestyle brands across Entertainment, Fashion, Beauty, and Fitness.
She was instrumental in launching ShoeDazzle with Kim Kardashian, and her first brand partnership deal? None other than Lisa Vanderpump’s iconic Vanderpump Heel. She’s since gone on to negotiate, design, and execute high-impact collaborations like Autumn Calabrese x Cleo Harper, shaping the landscape of influencer-driven partnerships.
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Her roots as a Celebrity Fashion Stylist & Influencer led her to work with A-listers like Matthew McConaughey, Kate Beckinsale, Kim Kardashian, Kristin Chenoweth, Scarlett Johansson, Ryan Seacrest, and Yara Shahidi. Her work has graced the pages of Harper’s Bazaar, InStyle, Vogue, Elle, Marie Claire, and GQ.
Beyond styling, Toni has built and scaled fashion-tech brands like ShoeDazzle, Pose, and SeeItFit, proving her expertise in creating buzzworthy brands with inventive publicity campaigns, targeted strategies, and game-changing events. She thrives on staying ahead of the curve in digital media’s ever-evolving landscape, ensuring brands stay relevant, visible, and ahead of the competition.
Recognized as a leading publicist and entertainment authority, she’s been featured in VOGUE Italia, Fox News, Business Insider, Newsweek, Bold Journey, Fortune, VoyageLA, CanvasLA, and PopSugar solidifying her reputation as one of the best in the business.
Toni is a dynamic speaker who regularly inspires PR graduates at top universities, including USC, with her expertise in personal branding, marketing, and mastering the media. As a motivational speaker, she empowers audiences to own their worth and navigate the ever-evolving media landscape with confidence. In 2025, she will take the stage at PRSA's Entertainment and Sports Media Day, sharing her insights on Management and Media.
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To request Toni's Speaker Deck, please contact us.
TEAM WORK MAKES THE DREAM WORK.
THE DREAM TEAM
Danielle Conner
Social Media & Influencer Manager
Danielle Conner is a force in Influencer Marketing & Social Media, blending strategy, creativity, and digital expertise. With a Communications degree from ASU, she quickly rose from intern to full-time team member, proving her dedication and talent in media relations and PR. Her sharp eye for trends, organizational skills, and proactive approach make her an irreplaceable asset, ensuring every campaign is executed seamlessly and with impact.
Kate Morgan-Guzman
Agency Partner
Kate Morgan, originally from the UK, is a PR expert known for executing high-impact press campaigns with precision and creativity. From brand strategy to seasonal launches, she keeps brands in the spotlight through her vast network of media, influencers, and industry leaders.
As the founder of Morgan Publicity, she has helped break brands like Peace Out Skincare (#1 at Sephora) while elevating industry giants like Kendo/LVMH, DECIEM, and Dr. Pimple Popper. With a background as a journalist for Dazed & Confused, Grazia, and more, Kate brings a sharp editorial eye to every PR strategy.
Alexis Patterson
Press Officer
Alexis is a media expert, crafting sharp, strategic pitches and fostering trusted editorial relationships. Her thoughtful, targeted outreach makes her a go-to resource for editors, ensuring every press win is impactful. With a strong Entertainment PR background and a rolodex of top-tier talent and celebrity contacts, she’s a true force in the industry.
Louis V.
@thelouislifestyle
Chief Dog Officer
Louis runs Ferrara Media with a firm paw and a wagging tail. When he’s not overseeing deals (aka napping under Toni’s desk), he’s busy sniffing out opportunities, charming clients, and ensuring treats are always in stock. With a keen eye for luxury and a bark that means business, Louis proves every brand needs a little puppy power.
MISSION STATEMENT
DEFINE. We craft your unique brand identity with precision, ensuring you have a clear, compelling message that sets you apart from the noise. Your brand isn’t just seen—it’s known.
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DISRUPT. We challenge conventions and create buzzworthy moments that capture attention. Whether it’s a viral campaign, an unexpected collaboration, or strategic media play, we push boundaries to keep you ahead.
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DOMINATE. We don’t just build brands; we position them to own their space. Through powerful PR, high-impact partnerships, and long-term strategy, we turn influence into industry dominance.
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At Ferrara Media, we don’t follow trends—we set them.
WE´RE SO PROUD OF HOW MANY BRANDS WE´VE HELPED OVER THE YEARS
LET´S TAKE A LOOK
8
COVERS
8
YEARS IN BUSINESS
530b+
UVM
44
EVENTS
710m+
CELEB & INFLUENCER
REACH (ORGANIC)
Trillions
GENUINE FANS
STOP! COLLABORATE & LISTEN.
Ready to make magic? ✨ Let’s take your brand to the next level! Whether it’s boosting brand awareness, getting your story in the spotlight, or placing your product in the hands of top influencers, Ferrara Media is here to make it happen. Don’t wait—let’s create buzz, build influence, and make your brand
unforgettable.