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DEFINE, DISRUPT, DOMINATE: FORGING ICONIC BRANDS
THE BLOG
A deep dive into the headlines, influencers, and PR power plays.
WE SHARE IT ALL! THE GOOD, THE BAD AND LESSONS LEARNED
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Why “Spray and Pray” PR Is Killing Your Media Relationships (and Your Reputation)
In the world of public relations, there’s one tactic that consistently grates on journalists’ nerves, damages relationships, and ultimately,
Mar 14
3 min read
The Dark Side of PR
The Dark Side of PR: When Clients Exploit Their PR Teams and Ignore Contracts In the world of Public Relations , reputation is...
Mar 13
3 min read
Social Media Management Myths: Expectations vs. Reality
Social media management is often glamorized as an easy, instant-results game—just post, go viral, and watch the sales roll in, right?...
Mar 1
3 min read
I Got Press—Now What? 5 Ways to Maximize Your Press to Grow Your Business
Securing press is a huge win —congrats! 🎉 But getting featured in a magazine, blog, or TV segment is only the beginning . What you do...
Mar 1
3 min read
The Art of Seeding: Why PR Takes Time and Patience
In the fast-paced world of media and public relations, there’s an undeniable pressure to secure press placements overnight. Clients often...
Business
Jan 8
2 min read
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