Securing press is a huge win—congrats! 🎉 But getting featured in a magazine, blog, or TV segment is only the beginning. What you do after the press hits can make all the difference in turning that media moment into money and visibility into viral success.
Here are five ways to leverage your press and keep the momentum going:
1. Shout It from the (Digital) Rooftops 📢
You got featured—now tell everyone about it!
✔️ Post it on social media: Share screenshots, tag the publication, and use engaging captions like "Pinch me! So honored to be featured in [Publication Name]!"✔️ Update your website: Add a “Press” page or a “As Seen In” section to showcase credibility.✔️ Send an email blast: Your audience loves to see you winning—keep them in the loop with a short and sweet newsletter highlighting your feature.
💡 Pro Tip: Use Instagram Stories, Reels, and TikToks to create engaging content around the press hit. Show behind-the-scenes, read excerpts, or even react to the article!
2. Repurpose, Repurpose, Repurpose ♻️
A single press hit can be multiplied into tons of content.
✔️ Break it down: Turn one feature into multiple social media posts—quotes, testimonials, or even a “how it happened” post.✔️ Turn it into a blog: Share your thoughts on the article, why it matters, and link back to it.✔️ Create a LinkedIn post: Perfect for professional credibility and thought leadership.
💡 Pro Tip: If it’s a video or podcast feature, take clips or key quotes and turn them into snackable content for Instagram Reels, TikTok, and YouTube Shorts.
3. Use It for More PR & Credibility 🏆
One press hit opens doors to even bigger opportunities!
✔️ Pitch it forward: When reaching out to new media, mention your latest feature—it builds instant credibility.✔️ Leverage for speaking gigs: Events and panels love featured experts—use your press as proof you’re an authority in your field.✔️ Boost investor and client confidence: Send your feature to potential partners, sponsors, or clients to show that you’re the real deal.
💡 Pro Tip: Create a Media Kit with all your press features, testimonials, and brand highlights—perfect for future press pitches!
4. Run Ads & Boost Engagement 💰
Want to reach even more people with your press hit? Put a little budget behind it!
✔️ Run social media ads: Use Facebook, Instagram, or LinkedIn ads to target your ideal audience.✔️ Feature it in a pinned post: Keep your press hit at the top of your feed on Instagram, TikTok, and Twitter.✔️ Include it in your sales funnel: Mention your feature in email sequences, website pop-ups, or landing pages to add credibility.
💡 Pro Tip: Use a quote from the article as a testimonial-style ad—it works wonders for conversions!
5. Keep the Momentum Going 🚀
Press shouldn’t be a one-and-done moment—keep the buzz alive!
✔️ Engage with the journalist & publication: Thank them, share their work, and keep the relationship warm for future opportunities.✔️ Plan your next PR move: Keep pitching! Use your press hit as a stepping stone to get into bigger publications, TV segments, or podcasts.✔️ Stay consistent: PR is a long game—keep creating content, networking, and looking for opportunities to tell your story.
💡 Pro Tip: Set up Google Alerts for your name and brand so you never miss a mention!
Final Thoughts
Getting press is only the first step—how you maximize it is what truly grows your business. By sharing, repurposing, leveraging, and amplifying your press hits, you can turn a single feature into long-term success.
Now, go make that media magic work for you! ✨
#PressToProfit #MediaStrategy #BusinessGrowthI Got Press—Now What? 5 Ways to Maximize Your Press to Grow Your Business
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